December 2025

One of the most revealing moments in any podcast is not what is said, but what happens on the face—or in the hands—of the person who is not speaking, whether that person is the host or the co-host. When a host or co-host goes down a rabbit hole—circling a point, layering anecdote upon anecdote, or […]

For many podcasters, the lure of music is irresistible. A favorite track can open an episode, punctuate a story, or create the emotional hook that keeps listeners coming back. It seems harmless—you are not selling the song itself, just sharing your creativity. But that perception is dangerously incomplete. While platforms like Spotify, Apple Podcasts, and

For most of podcasting’s short history, advertising lived comfortably in ambiguity. Hosts spoke conversationally about products they liked. Affiliate links appeared quietly in show notes. Sponsorships blended into commentary, indistinguishable from opinion or storytelling. The system relied on trust—between host and listener, creator and platform, brand and audience. That trust is now being tested, and

You Think Your Podcast Is Safe? Here’s How You’re Already Killing It! Here’s the thing: podcasts don’t die suddenly. They rot. Quietly. Slowly. One ignored question at a time. One recycled topic at a time. One sloppy show at a time. Attention turns into indifference. Indifference becomes silence. By the time you notice, it isn’t