May 2026

Most podcasters think in two formats: the full-length episode and the vertical short. But there’s a third category that many creators completely overlook — and it may be one of the most effective audience growth strategies available today. Christopher Leonard, Founder at OMG Media Partners, calls them “Micro-Cuts.” These are not TikTok-style vertical clips designed […]

The way audiences consume content has fundamentally changed. Attention spans are shorter. Algorithms move faster. Competition is more aggressive than ever. And creators are no longer competing only against other podcasts or YouTube channels — they’re competing against every piece of content on the internet fighting for a viewer’s next swipe. According to Christopher Leonard,